Creating a “sexy” alternative to the popularised Angus beef product has proven a successful business decision that’s opening doors to the Asian market for Central West NSW farmer James Millner.
In July this year, new country of origin labelling have been brought into force for all foods sold in Australia. While good news for consumers, some producers and retailers have given it a lukewarm reception.
Whether it’s milk or beef, grain or infant formula, middle class China can’t get enough of Australian produce. The perception is that our goods are safe and natural - and experts say we have another five years before the wild ride slows.
What’s in a word? When it comes to sheepmeat, the definitions are vital – and changing!