From paddock to Asia, the brand smashing the supply chain.

Creating a “sexy” alternative to the popularised Angus beef product has proven a successful business decision that’s opening doors to the Asian market for Central West NSW farmer James Millner.


Country of origin labelling explained

In July this year, new country of origin labelling have been brought into force for all foods sold in Australia. While good news for consumers, some producers and retailers have given it a lukewarm reception.


Can the China boom last?

Whether it’s milk or beef, grain or infant formula, middle class China can’t get enough of Australian produce. The perception is that our goods are safe and natural - and experts say we have another five years before the wild ride slows.


From lamb to mutton: the $50 difference

What’s in a word? When it comes to sheepmeat, the definitions are vital – and changing!